What to Keep in Mind when you Measure your Brand Value?

• Consumer views and opinions: This is undoubtedly one of the best ways to understand and measure the value of your brand. Your customers will never give you a false picture. Thus, they are one of the most reliable sources to help you gauge the true value of your brand. It is often seen online […]

Why being Positive is Important for Business Managers?

You may have often heard your parents or other elders tell you that it’s very important to have a sound financial status, eat healthy and organic food free of adulteration, dress well according to the occasion, speak softly and politely to each one we meet, and converse about other qualities that you must possess in […]

The Changing Competitive Landscape in the Mobile Phone Industry

By 2007, there were 3.3 billion mobile subscribers worldwide at 49.5 subscriptions per 100 inhabitants worldwide, and 8% of global subscribers were on the third-generation (“3G”) networks. Japan and South Korea were ahead with penetration exceeding 50%, while Western Europe had reached around 35%8 and the United States reached 28.3% in 2008.9 Data-enabled handsets with […]

5 Secrets of Successful Entrepreneurs

When your passion and career go hand in hand everything is in place for you. To be a successful entrepreneur you need to have that spark inside you to keep pushing you forward to achieve your goal. Although it may sound too easy a job to just follow your passion, but the reality is far […]

The Real Branding Question: To Rebrand or Not to Rebrand

The real question faced by every struggling business is – whether to rebrand or not. This is a common dilemma every entrepreneur and business owner faces during some phase of their business. The most effective manner in which you could make some smart, lean marketing moves is by establishing a very strong brand strategy as […]

5 Things to Consider for International Expansion

Businesses around the world are trying hard to expand themselves and reach as many people as possible. Going global for business expansion, is what every business desires. Expanding beyond domestic boundaries not just help you reach more people but also provides a chance to know international standards and practices, evolve globally, and make profits by […]

How to Make Your App Rank High on Google Play Store

Internet applications are a phenomenon these days. They have become extremely common for companies and startups. Almost every product or service available today comes with an app, providing online services to buy, sell and exchange information. Play store is the place where you will find millions of applications for various kinds of jobs ranging from […]

3 Ways to Improve Communication with Your Customers

Human interaction is very much important in any field to be a part of the successful business. And this interaction is directly linked by the way we communicate with the customers or any person to whom services are being provided. A good communication with the customers can increase the value of sales and make the […]

How do Entrepreneurs Handle Failures

Failure in human life is a harsh reality from which no one can escape as long as we continue to live. Failures are learning lessons which help an individual to grow even stronger and rise against them to come out as a real winner in life. Failures are not for getting demoralize and make oneself […]

How Should Your LinkedIn Profile Exactly Look Like

LinkedIn is one of the most commonly used professional social networking sites worldwide. Though other sites like Facebook, twitter etc. are there but when it comes to working professionals and hiring employees for the job LinkedIn is the first choice for all of them. LinkedIn is a great source of information provider for emerging talent […]