How Should Your LinkedIn Profile Exactly Look Like


LinkedIn is one of the most commonly used professional social networking sites worldwide. Though other sites like Facebook, twitter etc. are there but when it comes to working professionals and hiring employees for the job LinkedIn is the first choice for all of them. LinkedIn is a great source of information provider for emerging talent and changing industry trends along with the kind of opportunities that are available for people seeking jobs. Recruiters see it as a powerful tool to filter out the candidates as per their requirement through the profiles of the potential candidates available on LinkedIn. Keeping this in mind, it becomes extremely important for people seeking their dream jobs to make profiles that best suites the requirements of the recruiters they are trying to reach to and also reflects the best version of them. Here are some tips that can be helpful for all those seeking jobs through LinkedIn to make their profile stand out amongst others.

1. Don’t keep your profile devoid of information. Incomplete profiles will not attract recruiters and will not make you visible in searches frequently. The more exhaustive and relevant information you put on your profile the more high are the chances of you getting visible amongst the relevant searches that potential recruiters make.

2. Brevity is an art and this art if used effectively in making your profile could highlight you more. Too much content is dull and boring at first glance. Using short, precise and optimized recommendations instead of long sentences is very important. The most common mistake that people make is using lengthy sentences and paragraphs as their description. Make your description short, coherent highlighting your major strengths.

3. Linked in is a social networking site so you need to be more social and engaging when it comes to using this platform. Making connection only and not interacting with them doesn’t helps. You need to keep on posting good content and keep in touch with your connections to increase your visibility amongst them.

4. Putting in the right set of words for showcasing your skill set is extremely important for making you more accessible to potential employers. You need to timely update your profile with any new skills that you learn so that it keeps your connections updated about it.

5. Maintaining coherence in your entire content that you are putting in on your LinkedIn profile. Incoherence of content can lead to recruiters being skeptical about you and your true self. Make sure that your entire profiles says it out loud whatever you truly wants to convey through it. This will keep your profile alive and engages a lot more number of people.

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Tips to Promote Your Food Business


Good food and good service are too criteria for any food based business to earn profits – but, if no one really knows about your brand, your good food and efforts are only going down the drain. So how do you market your food business, especially if you are into mobile food business or what you commonly call, food trucks?

(1) One of the very first things to do is to find an attractive name for your business – the name should be such that it cleverly conveys what you sell. There are some businesses that had their fans or customers do the naming, by holding a local contest, which is a clever way to improve connection with your target audience. If it fits your budget, you can even give gifts to the person with the best idea.

(2) Digital marketing is what is hot about the industry at this very moment – Facebook, Twitter, Instagram, Pinterest, YouTube, Foursquare and the list is endless. You need to choose an effective platform t stay in touch with your audience – you can update them with latest offers, give out some recipes they try at home, hold online contests, or just anything that will keep them engaged. You can include pictures of your food and you vehicle, show people how exciting it is and why they should try it out immediately. Make them crave for your food!

(3) You can always collaborate with these mobile applications that provide people with latest restaurants, hotels and eateries in the locality. This even comes with people rating your food and leaving comments. For example, there is Zomato, Swiggy and Uber Eats that happen to be quite popular at the moment.

(4) To build a steady following you should be able to reward your local customer. Give away a free ice-cream or a discount coupon once in a while.

(5) Hire a good food blogger who will write about your menu, your service and your company. If you don’t want to hire any professional, you can always go for these micro-influencers on Facebook or Instagram or the ones who have their own blog. You can invite them to try over your food and write about it. These people tend to have a good, loyal base of followers and you can convert these followers into your customers.

(6) Your posts should be witty and clever, and that is exactly how people will notice you. Why don’t you include the whole “Meme” trend? People like clever tidbits that they can share with their friends.

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